Course curriculum

  • 1

    Welcome

    • Watch this first

  • 2

    Module 1 - Part 1

    • The Magic Pixel method - The Sniper Method

    • What is the Facebook Pixel?

    • How to create the Facebook Pixel

    • Facebook Pixel Helper

    • Conversion Optimization

    • Custom Audiences and Custom Conversions

    • Custom Audiences & Custom Conversions Tutorial
  • 3

    Module 1 - Part 2

    • Let's install the Facebook Pixel

    • How to install the Facebook Pixel on Shopify

    • How to install the Facebook Pixel on Clickfunnels

    • How to outsource your Facebook Pixel Installation on Fiverr.com
  • 4

    Module 2

    • Lookalike Audience

    • Lookalike Audience Tutorial

    • Retargeting Ads

    • Retargeting Ads Tutorial
  • 5

    Module 3

    • The Checklist

    • Custom Conversion Pixel

    • The Campaign Launch Formula

    • Testing Stage Tutorial Part 1

    • Testing Stage Tutorial Part 2

    • Data Gathering, Testing , Optimization

    • Troubleshooting Your Campaign
  • 6

    Module 4

    • The Campaign Accelerator

    • Key Performance Metric

    • Pond River Ocean

    • Stop Light Analysis Tutorial

    • Campaign Accelerator: Lookalike Audience Tutorial

    • Campaign Accelerator: Retargeting Ads Tutorial
  • 7

    Module 5

    • Scaling Blueprint

    • Stage 1 - Steady Budget Increase

    • Stage 2 - Clone Ad Sets

    • Stage 3 - Add Variations

    • Stage 4 - Add Campaign Objectives
  • 8

    Congratulations... here's what to do next!

    • Congratulations... here's what to do next!
  • 9

    Bonuses

    • The Vault

    • The Ultimate Audience Targeting Blueprint

    • The Perfect Ad Template